Ubisoft is pulling its ads from Twitter following other tech firms like Apple, IBM, and Oracle, as well as Hollywood studios like Disney, Paramount, Lionsgate, Comcast, NBCU, and Warner Bros. Discovery, who have also stopped running ads due to concerns about unchecked antisemitic content. This decision was likely influenced by the parade of billion-dollar firms pulling ads from the platform. Last week, Twitter owner Elon Musk agreed with a post deemed antisemitic, and criticized the Anti-Defamation League. Media watchdog organization Media Matters has highlighted that Twitter ads for companies like Apple, Bravo, IBM, Oracle, and Xfinity have been placed beside pro-Nazi content and white nationalist hashtags. Advertising executives have since urged Twitter CEO Linda Yaccarino to resign in light of the ongoing controversy. In response to the accusation that his tweets won’t “bring the ad spend”, Musk wrote that any “fake advocacy groups” are trying “to suppress free speech”. #Antisemitism #TwitterAds #ElonMusk #SocialMedia
You can read more about this topic here: Decrypt: Ubisoft Halts Twitter Ads, Joining IBM, Apple, Disney, Warner Bros.