It appears that NFT fever has finally arrived at the Dairy Queen in Chengdu. A southwest Chinese outpost of the popular American frozen treat purveyor announced Wednesday that it has kicked off a pop-up collaboration with NFT brand Weirdo Ghost Gang. From today through December 31, visitors of the Dairy Queen on Chunxi Road in Chengdu will find themselves immersed in a “ghost ski resort” when fetching their favorite ice cream snacks. The pop-up will also feature limited-edition co-branded merchandise from both companies, including a beanie and a canvas bag. Inside the Chengdu Dairy Queen, dessert enthusiasts will also get to taste a limited-edition “ski ghost mixing bowl”—an ice cream sundae made to look like a ski slope. This collaboration is part of an effort to tap into NFTs as a newfound source of intellectual property, or IP, and to shift away from dependence on revenue from NFT sales themselves. Last month, the struggling NFT market had its best showing in months, however it was still down 93% from the market’s peak in April 2022. This is good news for the NFT market, as it is a sign of progress and a potential sign of more collaborations to come.
You can read more about this topic here: Decrypt: Dairy Queen Is Doing an NFT Thing in China Apparently