Microsoft and Facebook’s parent company, Meta, are taking steps to curb the creation of deceptive political ads heading into the 2024 election season. Microsoft is launching “Content Credentials as a Service,” a new tool that uses the Coalition for Content Provenance and Authenticity’s digital watermarking, and an Election Communications Hub to help secure elections. Meanwhile, Meta is targeting misinformation and deceptive political ads on its various platforms, requiring advertisers to disclose the use of AI. With generative AI advancing rapidly, policymakers, corporations, and law enforcement are attempting to catch up. Last month, a bipartisan group of U.S. Senators proposed a bill called the “No Fakes Act” which would criminalize the unauthorized use of a person’s likeness in a song, photo, or video without their permission. This is good news to combat the spread of AI deepfakes online. #AIInPolitics #DeepFakes #PoliticalAds #OnlineSafety

You can read more about this topic here: Decrypt: Microsoft, Meta Lay Down AI Rules to Safeguard Elections

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