Mozilla has acquired Fakespot, a popular e-commerce review watchdog, to create the Fakespot Chat tool which is aimed at increasing integrity and transparency in online reviews and reducing fake reviews. It uses a sophisticated artificial intelligence and machine learning system to detect patterns and similarities between reviews in order to flag those that are most likely to be deceptive. It is available through browser extensions, native apps for Android and iOS, and is designed to be user friendly without compromising user privacy. This is a positive development for consumers who can now have more confidence before clicking the ‘buy now’ button. #Mozilla #Fakespot #AI #EcommerceReviews

You can read more about this topic here: Decrypt: Mozilla Enlists Fakespot for AI Chatbot to Safeguard Online Shopping

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