Luxury fashion house Gucci has brought its archival exhibition in London to the metaverse, opening Gucci Cosmos Land in The Sandbox virtual world game. The digital experience allows visitors to explore decades of Gucci history and iconic designs through an interactive journey, the company announced Wednesday. Players can navigate through sections representing Gucci’s principles, inspirations, and creativity by parkouring across worlds and discovering archival designs, some not previously displayed. The Sandbox is an Ethereum-based metaverse game that allows players to purchase virtual land via NFTs and develop their own games and experiences. Gucci isn’t a newcomer to the metaverse, having launched several initiatives in the space already. This latest activation is an homage to Gucci’s origins and continued innovation since being founded in 1921. This article was written with the assistance of AI and edited and fact-checked by Andrew Hayward. #Gucci #Metaverse #NFT #CryptoNews
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