The Association of Tennis Professionals (ATP) is partnering with digital art platform Artchild to launch fan-customizable digital and physical tennis posters at the 2023 Nitto ATP Finals in Turin, Italy later this month. The core poster will be designed by Los Angeles-based artist Honor Titus for the season-ending tournament from November 12-19. Fans can customize their own versions of the official Nitto ATP Finals poster on Artchild’s digital platform using artist-curated color palettes. The posters will be printed and shipped to purchasers along with an NFT collectible minted on Polygon, an Ethereum scaling network. Some fan-designed poster renditions will be displayed at the tournament’s Pala Alpitour arena. Singles players competing in the Nitto ATP Finals will also create unique versions of the poster to be auctioned for charity during the event. Last November, the league partnered with generative art platform Art Blocks in collaboration with artist Martin Grasser to launch the “Love” digital art series based on match data from the 2022 Finals. Owners of those “Love” NFT pieces can claim one of the 2023 customizable posters for free.
This is good news for tennis fans as it gives them the opportunity to customize their own versions of the official Nitto ATP Finals poster and show support for their favourite players. Furthermore, proceeds from the auction of the unique versions of the poster will support an environmental initiative promoting green spaces in Turin, the host city. #Tennis #ATP #NFT #Polygon
You can read more about this topic here: Decrypt: ATP Tennis Tour Offers Customizable 2023 Finals Posters via NFT Drop
